AI video commercial use checklist: what to check before you publish
Using AI-generated video commercially is possible, but the rules depend on the tool, the content and where you publish. This checklist covers the questions to ask before a clip goes into an ad. It is general information, not legal advice.
1. Read the tool's terms
Check whether the service allows commercial use of its output, whether that depends on your plan, and what rights you receive. The underlying model provider may have its own rules too.
2. Avoid real people's likeness
Do not generate or animate a real person's face or voice without their clear permission. This includes celebrities and private individuals, and can create legal exposure in many countries.
3. Avoid third-party brands, characters and music
- Do not include copyrighted characters, logos or trademarks you do not own.
- Do not use copyrighted music. Use licensed or royalty-free tracks added in an editor.
- If your own product appears, make sure the clip still shows it accurately.
4. Check platform labeling and ad policies
Many platforms ask or require you to label AI-generated or synthetic content, and ad platforms have their own policies on misleading media. Review the current rules for each platform you publish on.
5. Do not mislead
Do not present generated footage as a real customer review, real demonstration or real event. Claims about what a product does should match what it actually does.
6. Keep records
- Save the source image, the prompt, the settings and the final file.
- Note which tool and plan you used and the date.
- Keep any permissions or licenses for assets you included.
7. Ask a professional for high-stakes use
For large campaigns, regulated industries, or anything involving real people, get advice from a lawyer who knows advertising and intellectual property in your market.